The Business of Editorial

April 14, 2011

This blog is about leveraging editorial and journalistic talents toward the success of your organization. I worked for several years as an online writer and content editor before joining OpenView Labs, and have seen firsthand the benefits of using thoughtful, editorial practices amidst a sea of Internet babble. CEOs interested in content marketing need to take advantage of those best practices to ensure their companies’ content stands out amongst the rest.

Check out my posts for details on how professionals skilled in editorial practices can benefit you, and be sure to follow me on Twitter @brencournoyer. Also, don’t forget to sign up for our weekly newsletter to get more tips and best practices for expansion stage technology companies from the rest of the OpenView team.

The content and views expressed in this blog do not necessarily reflect the views of OpenView Investments, LLC, its affiliates or portfolio companies.

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.