What is Product Ownership?
Companies that have figured out the importance of product ownership have already established a competitive advantage.
But many companies still confuse product ownership (also known as product management) with either product marketing or project management. The product owner role, however, is very different, and it has evolved considerably over the past several years, especially in commercial product companies.
The product owner is the person that is held accountable and responsible for the product the team will create. They’re responsible for defining the minimum viable product and ensuring it’s success.
For more information on product ownership, watch the video from OpenView Labs featuring Marty Cagan.
On the last episode of the season, Tope Awotona, Founder & CEO of Calendly, shares his take on product led growth and what finally convinced him the was the right business to build.
This episode features Vlad Magdalin, Co-founder & CEO of Webflow, a business that took four tries to get off the ground. Find out how they think about creating a product that’s applicable to as many people as possible and why adding incremental value is more important than shipping a perfect product.
Many tools have emerged to help PMs do their jobs more effectively. These make up the product stack, composed of more than a dozen categories. But what is the actual function of each category? Here, we drill down.