The Future of Magazines on Digital Devices
A new conceptual video has been created through a research project by Bonnier R&D that looks to predict what magazine-reading will be like on future handheld digital devices. The goal of the project was to combine the appeal of reading a print version of a magazine with the functionality of a handheld device. The key was not losing anything in the translation.
The reason the minds behind the project decided to publish it – aside from being a very interesting video – is to get feedback on their conclusions and to receive suggestions from knowledgeable outside parties.
While some traditionalists may balk at the mere idea of trying to emulate a magazine on a digital medium, technology is narrowing the gap between the two mediums. With a project like the Mag+, the potential is truly highlighted. Intuitive controls and an easy-to-use handheld are going to be the deciding factors in whether or not the step from a paper magazine to a digital one can ever be made authentically.
We monitor these closely within our portfolio at OpenView.
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