The Keys to a Memorable Company Name

What’s in a name?

A lot, depending on your company. Some industries require a lot of a name — it has to be memorable; it has to standout. In this video, CEO of Lunch Money Ari Mir says that the naming process for a company can be broken down into a six-point checklist.

Mir says that keeping the name short is “extremely important.” To have a catchy aspect to it, the company name can’t be too long. He also suggests using some writing function, including alliteration. This can help in making the name stand out.

For more on tips for brainstorming the perfect name for a new business, watch the full video featuring Mir.