Product

The Objectives of User Testing in Product Discovery

Brendan Cournoyer

July 14, 2011

“I argue that a user test is probably the single most important thing a product owner does in their job,” says Marty Cagan.

Cagan, a Managing Partner with Silicon Valley Product Group, says that the objective of the user test is to answer two important questions:

1. Can users figure out how to use the product?

2. Would they actually want to use the product  — and if not, why not?

To learn more about the role of the user testing process in product discovery, view the full video.

 

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.