The CEO’s Guide to Creating Aspirations

March 2, 2011

This is the final part of a series that was created to help you define what you aspire to be as a company. This series will walk through the process, necessary roles, in addition to guides for each role to define your aspirations quickly.

Your company’s aspirations are what you aspire to be as a company.

They are the longest-term and most aggressive goals for your company. Your aspirations can be organized in many different ways, but most frequently are organized as your mission, vision, values, and priorities.

The CEO and executive team is are responsible for 1) defining the mission, vision, values, and priorities, 2) expressing the aspirations, 3) ensuring that all employees understand the aspirations and are aligned, 4) living and reinforcing the aspirations, 5) reviewing the results from the aspirations work and identifying the next set of actions on a quarterly basis, and 5) changing the aspirations when necessary.

Here is a complete workbook to help guide all participants through the process of creating company aspirations:
[slideshare id=6962003&doc=6-aspirationsworkbookforparticipants-110217100004-phpapp02]

Founder & Partner

As the founder of OpenView, Scott focuses on distinctive business models and products that uniquely address a meaningful market pain point. This includes a broad interest in application and infrastructure companies, and businesses that are addressing the next generation of technology, including SaaS, cloud computing, mobile platforms, storage, networking, IT tools, and development tools.