Top 10 Startup Marketing Posts of 2014

From proven playbooks to top tools and formulas for results — take a look back at some of the best B2B marketing tools and insights from 2014.

The demands on marketing are shifting and expanding. While that means there are more challenges on B2B marketing teams to adapt and perform, there are also more opportunities to fuel growth with the help of new approaches, tactics, and tools. Below, we’re revisiting 10 of our most popular articles from the past year to help you generate more qualified leads, build your brand, and move the needle in 2015.

10) Content Marketing 101: Your Ultimate Resources Guide Your one-stop collection of actionable tips, tools, and resources to take your content marketing to the next level. See the resources. photo by: Lindz Graham

9) How to Conduct Win/Loss Analysis to Drive Strategic Growth Conducting win/loss analysis is one of the most cost-effective ways of generating the insights you need to increase revenue and grow your business. So why aren’t you doing it? Marketing strategist Sue Duris walks you through the process step by step.

8) The Real Power of Emotional Connections in B2B Marketing Are you going about your B2B marketing all wrong? CEB’s Karl Schmidt explains why the real driving factors behind B2B buying decisions are far more personal and emotional than you think.

7) 5 Must-Have Content Marketing Tools Before you get caught up in the countless marketing resources out there, make sure you’ve mastered these five content marketing tools. photo by: Blue Diamond Photography

6) How to Do Marketing Like HubSpot What’s the secret behind HubSpot’s marketing success? In this Q&A, HubSpot CMO Mike Volpe reveals the keys to inbound marketing, discusses the company’s early challenges, and shares lessons other SaaS companies can take away from HubSpot’s rapid growth.

5) The Formula for Creating Ridiculously Good Content: Q&A with Ann Handley If you have a website, you’re a publisher. And if you’re a publisher, that means everyone on your team should be writing. Bestselling author and MarketingProfs Chief Content Officer Ann Handley lays out a simple formula for producing ridiculously good content.

4) From Cold Start to $168 Million Exit: 3-Step Playbook for Building a Marketing Machine Taking a SaaS marketing organization from scratch to full productivity isn’t easy. Former PowerReviews CMO Nadim Hossain shares the game plan that turned the company into a high lead velocity marketing machine.

3) 2014 B2B Oscars: Choose the Best Marketing Videos of the Year Why should Hollywood get all the attention? Back in February, we hosted our 2nd annual B2B Oscars, and invited you to decide which companies produced the best B2B marketing videos of the year.

2) 10 Rules for Being a VP of Marketing at a Startup From aligning with sales to building a team, here are 10 commandments for surviving and succeeding in one of the most challenging roles in tech. Find out what they are.

1) The Walking Dead Marketing Tactics: 13 Outdated Tactics We Should Bury for Good 13 of today’s top marketers let loose on the tactics they wish would go bump and disappear in the night. See which tactics you should leave behind in 2014.

Bonus Gift

Free Inbound Marketing Assessment
Download our inbound marketing assessment to help you evaluate gaps in your marketing around the five pillars of inbound marketing.




In post image courtesy of Florian Kuala
Feature image by: Mateusz Łapsa-Malawski