Let’s Get Visual: Top 5 Content Marketing and Social Media Infographics

May 9, 2012

With so many infographics hitting the wire everyday, it is easy to get lost in data visualization.

When it comes down to it there are stellar infographics and those that were seemingly created to be a part of the infographic bandwagon. With all of the clutter, it is easy to overlook the gems.

Here are five content marketing and social media infographics that have stood out to me and why they are worth a look:

Which Social Network Should You Use and When?

This social media infographic from Zintro pulls together data from over 10 sources, helping companies new to social media define their social media strategies. It provides a great overview as well as pitfalls for each of the major networks.

The Content Grid

Eloqua sheds light on one of the most critical questions in content marketing with this infographic: What content do my buyers want and when? Simply put, this infographic can help you and your team determine the types of content your B2B company needs at each stage of the buying cycle.

Content Marketing Planning

The team at Convince and Convert have mashed up two types of content in this infographic — bricks and feathers — to help marketers determine the right type of content to focus on given on their goals.  For example, are you after long-term thought leadership or are you looking to get some quick hits?  Run through this inforgraphic with your goals in mind to figure out if it really makes sense to invest in the bricks.

Do’s and Don’t’s of Social Media for Business

This social media infographic reminds us that there is more to social media than simply distributing content.  (It’s sad, but yes, some companies need that reminder)!  Several best practices are laid out in a simple, nicely designed infographic.

The Content Marketing Explosion

Blueglass compiled data from more than 15 sources for this infographic that outlines the growing popularity of content marketing.  The data displayed allows marketers to stack their efforts up to the norm for B2B content marketing.  And the infographic features a cute bulldog to boot — what more could you need?

I am sure that I missed some other great infographics, so please share your favorites in the comments below!

Editor’s note: Don’t forget to check out OpenView’s own infographic Are You Ready to Launch a Lead Gen Team? 6 Questions to Ask Before You Do. And to get more great tips on improving your B2B marketing (and growing your business), sign up for the OpenView newsletter.


Content Marketing Director

<strong>Amanda Maksymiw</strong> worked at OpenView from 2008 until 2012, where she focused on developing marketing and PR strategies for both OpenView and its portfolio companies. Today she is the Content Marketing Director at <a href="">Fuze</a>.