usable content / nyt

Readers interested in content and the transition of print media to digital formats should check out what the NYT did with this article on personal finance. The incorporation of digital-specific formatting – interactive checkboxes, the “remove from list” button, etc – into what is essentially a text article struck me as pretty interesting. If content providers can make a strong case that some content is just better consumed on digital devices, it’ll be good news – for both readers and CPMs.

It’ll be up to management teams, content creators, and product and development staff for digital content providers to figure out what works and what doesn’t in this context. It will be interesting to see if any venture funding takes place in the interactive media space in the wake of the iPad launch. The right mix of capital, changing consumer behavior, and new devices could make this one of the most active areas in terms of innovation/financing/buzz in 2010.