Value, Complexity and a Common Product Management Snafu

When it comes to product management, there are common pitfalls that plague every company. These can easily be identified when plotting touch points on a value versus complexity graph, says Dr. Jim Anderson of Blue Elephant Consulting in this video. The greater the value, the more incentive a company has to follow up on that maneuver.

Anderson notes that if you were to look at a product management chart in four quadrants, you will be left with a combination of high value, low value, high complexity and low complexity. The most desirable of these would be a high value and low complexity pairing. The least desirable is low value and high complexity. These sorts of undertakings should be avoided at all costs, he says.

For a full demonstration, check out the full video with Anderson.