Vital Stats for B2B Marketers: Video

To follow up on my post from last week about the importance of Social Media for B2B marketers, I wanted to share this compelling video by Earnest Agency, a B2B marketing firm based out of London:

Remember, facts are key when persuading those in your office who use social media, a content marketing strategy, influence marketing and inbound marketing — all essential to the success of your brand.

Here are some of the key facts highlighted in the video: 

• B2B companies are ahead of their B2C rivals when it comes to social media adoption
• 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C
• 75% of B2B-ers participate in microblogging (eg. Twitter) versus 49% of B2-Cers
• 93% of business buyers believe all companies should have a presence in social media
• 85% believe companies should not just present information via social media, but use it to interact and become more engaged with them
• 89% of journalists make use of blogs while conducting their online research and 96% turn to corporate websites
• 56% said social media was important or somewhat important for reporting and producing stories

All of the source information for the facts presented in the video can be found here: Sources
Question of the week: What are your success metrics? Are you measuring ROI?