What is the Two Week Rule in Product Development?
June 28, 2011
For product owners and designers, it’s important to get ideas out in front of customers faster.
How fast? Ideally, no more than two weeks, says Marty Cagan, Managing Partner at SVPG.com. In this short video, Marty explains the purpose behind the Two Week Rule in product development, and addresses some of the concerns about letting the world see your product before it’s “just right.”