Product

What Makes Good Website Navigation Design?

February 25, 2013

Discover why umbrella structure and nexus structure are crucial elements to executing superlative website navigation design.


It’s almost always immediately apparent whether or not a website or mobile app team has succeeded or failed in incorporating top-notch user experience design into their product. While great website design can often be subtle, there’s no hiding poor navigation. User experience expert Kyrie Robinson of Silicon Valley Product Group breaks down why umbrella structure and nexus are two strategies you need to grasp before tackling your UX flow.
Watch the video as Kyrie demonstrates effective umbrella design by walking you through particularly effective execution on app you probably use every day. She also explains why nexus design is often overlooked, even though it is often the element that separates truly great website design from the rest.
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VP of User Experience

<strong>Kyrie Robinson</strong> loves to create world-class user experience and product design for consumer technology products. She has developed and led several successful UX teams at leading Silicon Valley companies. In particular she is well known for her work building and leading the original UX team at TiVo. At SVPG she was a design consultant for many high profile technology companies such as Chegg <a href="https://www.chegg.com/">Chegg</a>, Kno, Gilt, Zinio, LeapFrog, ReadingRainbow, Meebo, MobileIron, and Workiva.