Why Focus Matters for Success

For senior management teams of expansion stage software companies, focus is key to success, and to making their lives easier.

If you’re a senior manager, you have limited product management and development resources, limited sales and marketing resources, and so on. So it’s key to pick a target market, a direction for the product, and go after it with everything you’ve got (assuming you’ve validated that it’s the right direction with some data and early success).

Otherwise, if you go chasing after multiple target markets, go in several product directions, chase all prospects, you likely won’t get very far with anyone in any market.

To illustrate this graphically, here’s a picture from a blog on Agile Development methods, titled, “If you chase two rabbits, you won’t catch either”:

Get it?

This is why OpenView Venture Partners is highly focused only on expansion stage software companies, and nothing else. It helps us be better at identifying the best investment opportunities and then providing unique value add to those companies. Chasing one rabbit is hard enough!