Winning the Hearts and Minds of Customers through Storytelling [Podcast]
Andy Raskin has worked with the likes of Uber, Square, Yelp and Salesforce to help these companies tell their stories. In this episode, learn what it takes to create a strategic narrative that converts.
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Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.
As the B2B buyer journey continues to evolve, there are a handful of things you need to be thinking about as we head into 2020. Find out what you need to know to make sure your marketing game is on point.
Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.