Marketing
Influencers, please label yourselves
Has your software company started an influence marketing strategy? If your answer is no, or what the heck is influence...
by Amanda Maksymiw
Marketing
Spreading the virus
Last week, I wrote about my top takeaways from the Content Marketing Workshop hosted by OpenView Venture Partners. I ended...
by Amanda Maksymiw
Marketing
Content Marketing Round-Up
Last week, Boston-based OpenView Venture Partners hosted 9 of its expansion stage portfolio companies at a workshop focused on content...
by Amanda Maksymiw
Marketing
Gather 'round - we are talking Content Marketing!
We constantly strive to set ourselves apart from other venture capital firms. Each quarter, we organize a forum or workshop...
by Amanda Maksymiw
Marketing
Content Marketing & PR with the Open Marketer
  A Little Bit about the Open Marketer At work, I am most excited about content marketing and PR. Each week...
by Amanda Maksymiw
Marketing
Venture Capital = Viral Marketing?
David Meerman Scott, a marketing strategist and author, encourages those eager to engage in viral marketing to “think like a venture...
by Amanda Maksymiw