As part of the OpenView Labs team, I provide sales and marketing support to the portfolio companies within growth venture...
Most recently, I have been shedding light on influence marketing to the expansion stage software companies within the OpenView Venture...
It is getting closer and closer to the end of 2009, meaning it is time to plan for 2010. As...
By now you have heard of the latest eBook from Seth Godin and nearly 80 other "big thinkers" providing a...
A few months back I interviewed several marketers from a variety of companies about social media, while researching the topic...
While working with one of our portfolio companies on its influence marketing strategy, I have participated in several vendor briefings...
I recently discovered a fun new tool called TweetLevel after reading Barbara French's blog. TweetLevel was created by Edelman, a...
Last week, I discussed delivering targeted pitches to your influencers. After giving this topic some additional thought, I wanted to...
Now that you have been introduced to influence marketing and the possible types of influencers, you may be wondering how...