Andy Raskin
Strategic Messaging & Positioning Leader
Marketing
How Winners Really Differentiate
Editor's Note: This article first appeared on Medium here. Enough with the positioning statements. If you’re a member of a leadership...
by Andy Raskin
HR & Leadership
Great Pitches Start With Change
Editor's Note: This article first appeared on Medium here. Nail the shift that powers your story for sales, fundraising and...
by Andy Raskin
Marketing
Tech’s 2017 Slide of the Year: Suddenly it’s in everyone’s decks – including mine.
Editor's Note: This article first appeared on Medium here. Last summer, I was invited to give a keynote presentation to leaders...
by Andy Raskin
Sales
The Greatest Sales Pitch I’ve Seen All Year. It’s Drift’s and it’s brilliant. Here’s why.
Editor's Note: This article was first published on Medium here. A few weeks ago, I met a CMO named Yvette in the...
by Andy Raskin
Marketing
Pitch Stakes, Not Pain: Transcending the “Doctor-Patient” Approach to Sales and Marketing
Editor's Note: This article first appeared on Medium here. A few weeks ago, a Fortune 100 enterprise engaged me to talk to...
by Andy Raskin
HR & Leadership
This Is How a CEO Tells a Great Story
Editor's Note: This article first appeared on Medium here. In my strategic messaging and positioning work with CEOs and leaderships teams,...
by Andy Raskin
Marketing
The Making of a Great Strategic Narrative: How Uberflip Boosted Revenue by Rethinking its Strategic Story
Editor’s Note: This article first appeared on Medium here. Three months ago, Mike Latty, a sales executive at Uberflip, messaged me through...
by Andy Raskin
HR & Leadership
The Stinky Cow Principle: How to Tell Stories that Make People Trust You
Editor's Note: This article first appeared on Medium here. Details—even the gory ones—make you more likable. Last week I led a...
by Andy Raskin
Sales
How Great Sales Narratives Drive Urgency
Editor's Note: This article first appeared on Medium here. Three months ago, I kicked off a strategic messaging and positioning engagement...
by Andy Raskin