Andy Raskin
Strategic Messaging & Positioning Leader
Marketing
To Create a New Category, Name the New Game

Brilliant category narratives evangelize a new discipline for winning – while positioning the old one as obsolete. Andy Raskin explains.

by Andy Raskin
Product
The Best Pitches I Heard at SaaStr Annual 2019
Editor's Note: This article was first featured on LinkedIn here.  Two weeks ago, I found myself with a ticket to...
by Andy Raskin
Marketing
What I Learned Crafting Strategic Narratives for 100+ Companies
Editor's Note: This article first appeared on Medium here.  The most Japanese of Japanese proverbs, to my mind, is “Three...
by Andy Raskin
Sales
Selling Your New Sales Deck to Sales
Editor's Note: This article was first posted on LinkedIn here.  Bellies full of beignets, my parents and I were exiting...
by Andy Raskin
Marketing
Tailoring Your Pitch for Multiple Audiences
Editor's Note: This article originally appeared on Medium here. How to structure your story to resonate with different personas In helping...
by Andy Raskin
Leadership
Steve Jobs’ Secret for Eliciting Questions, Overheard at a San Francisco Cafe
Editor's Note: This article first appeared on Medium here. Don’t just ask, “Any questions?” Last month, I was enjoying the...
by Andy Raskin
Leadership
Coaching CEOs to Craft the Story, Rather than Doing It for Them
Editor's Note: This article first appeared on Medium here. The beneficial struggle of building your own narrative In 2016, the CEO...
by Andy Raskin
Marketing
Category Creation: A label, by itself, isn’t worth much.
Editor's Note: This article first appeared on Medium here. Every so often, a CEO asks me for help coming up with...
by Andy Raskin
Sales
Why Great Pitches Come From Customers: 5 Questions for Pinpointing Why They Really Buy
Editor's Note: This article first appeared on Medium here. A few months ago, the CEO of a growth-stage software company...
by Andy Raskin