Brilliant category narratives evangelize a new discipline for winning – while positioning the old one as obsolete. Andy Raskin explains.
by Andy Raskin
Editor's Note: This article was first featured on LinkedIn here. Two weeks ago, I found myself with a ticket to...
by Andy Raskin
Editor's Note: This article first appeared on Medium here. The most Japanese of Japanese proverbs, to my mind, is “Three...
by Andy Raskin
Editor's Note: This article was first posted on LinkedIn here. Bellies full of beignets, my parents and I were exiting...
by Andy Raskin
Editor's Note: This article originally appeared on Medium here. How to structure your story to resonate with different personas In helping...
by Andy Raskin
Editor's Note: This article first appeared on Medium here. Don’t just ask, “Any questions?” Last month, I was enjoying the...
by Andy Raskin
Editor's Note: This article first appeared on Medium here. The beneficial struggle of building your own narrative In 2016, the CEO...
by Andy Raskin
Editor's Note: This article first appeared on Medium here. Every so often, a CEO asks me for help coming up with...
by Andy Raskin
Editor's Note: This article first appeared on Medium here. A few months ago, the CEO of a growth-stage software company...
by Andy Raskin