Marketing
Measuring the Impact of Your Developer Relations Team

Your DevRel team can make a huge impact on your bottom line. But what metrics should they be measured against? OV’s Ashley Smith explains here.

by Ashley Smith
Product
Gathering Community Feedback Isn’t Optional

Your organization should be talking to your customers all the time – they are the ones who deliver the information you need about how to improve and evolve your product. Ashley Smith explains how to capture that feedback here.

by Ashley Smith
Product
The Network Effect: The Importance of the Viral Coefficient for SaaS Companies

Everyone wants to “go viral,” but it’s not a growth strategy you can rely on. There are, however, more predictable and controllable ways to harness viral and network effects. Learn more.

by Ashley Smith
Product
5 Steps to Building a Strong Developer Community

A developer community serves a crucial role not only in helping newcomers to learn the ropes, but also in getting them excited about your product and—more to the point—excited about being part of the team behind your product. Learn how to build a strong developer community here.

by Ashley Smith