Product
Disrupt Your Product for Success
The product you developed, built, and launched into the marketplace ... is not yours anymore. Over the years, "connected device...
by Brennon Slattery
Customer Success
The New Branding: Embedded in Your Subconscious
[caption id="attachment_7845" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/smoy/}theonlyone{/link}[/caption] If you thought brands were powerful before, it's time to take a...
by Brennon Slattery
Customer Success
Customer Complaints: How to Retort
[caption id="attachment_7841" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/shtikl/}shtikl{/link}[/caption] Social media has drastically changed the way customer service works to support...
by Brennon Slattery
Customer Success
Cheap Content Makes You Look Cheap
[caption id="attachment_7789" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/47242864@N02/}~νєℓνєT-∆-Tωєяρ~{/link}[/caption] Many marketers hire freelance writers (even some with shaky grasps on the...
by Brennon Slattery
HR & Leadership
Dispel the Myths of Employee Development—and More!
Are you building a training program for your people and teams? One of the first things management and leadership must...
by Brennon Slattery
HR & Leadership
The 6 Elements of Effective Employee Development
[caption id="attachment_7740" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/sizima/}sizima{/link}[/caption] If you're embarking on a training program for your people and teams,...
by Brennon Slattery
Customer Success
Why Aren't You Measuring Your Marketing ROI? The Top 5 Excuses
[caption id="attachment_7724" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/saz/}S@Z{/link}[/caption] Only 50% of marketers formally analyze metrics to judge ROI. Why's that?...
by Brennon Slattery
Customer Success
Know the Difference Between Needs and Wants in Sales Negotiations
[caption id="attachment_7663" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/xmo/}xmo{/link}[/caption] When you're deep in a sales negotiation, you need to know the...
by Brennon Slattery