Christine Crandell
Chief Customer Strategist & President
Marketing
Three Metrics to Measure Sales and Marketing Alignment & Improve Organizational Transparency
Editor's Note: This article first appeared on Forbes here. Getting sales and marketing to effectively team is the lament of just...
by Christine Crandell
Customer Success
10 Ways to Stop B2B Churn
Customer loyalty is critical for any business. Loyal B2B customers are made; they don’t just happen. Yet, between vendors and...
by Christine Crandell
Customer Success
How to Overcome Customer Experience Blindspots
Editor's Note: This article first appeared on the Martech Advisors blog here. The basis of competition today isn’t about your products...
by Christine Crandell
Leadership
Lessons Serial CEOs Wish They Knew When They Started
Editor's Note: This article was first published to CustomerThink here. Dr. James Canton, a futurist, stresses that companies must continually change...
by Christine Crandell