HR & People
How #Social CEOs Drive Business for their Company

Did you know that 20% of marketing software company HubSpot’s customer since 2011 have been influenced in the selling process by visiting CEO Brian Halligan’s bio page? That’s just one example of the power of social CEOs.

by David Meerman Scott
Marketing
Marketing in the Moment: Newsjacking Do's & Don'ts

Marketing strategist David Meerman Scott discusses what to strive for and what to avoid when turning breaking news into marketing opportunities.

by David Meerman Scott
Marketing
Newsjacking Your Competitors: Capitalizing on Rival PR

Marketing strategist David Meerman Scott shares his favorite example of newsjacking in action, revealing how you can turn breaking news about your competitors into new possibilities for your business.

by David Meerman Scott
Marketing
Labcast: Newsjacking as a B2B Marketing Tactic with David Meerman Scott and Jeff Ogden

In this week’s Labcast, marketing strategist and bestselling author David Meerman Scott and marketing expert Jeff Ogden give us the scoop on one of marketing’s fastest growing trends: newsjacking.

by David Meerman Scott
Marketing
Content Marketing in Highly Regulated Industries

Marketing strategist David Meerman Scott explains why fear of risk shouldn’t prevent companies in highly regulated industries from sharing valuable content.

by David Meerman Scott