Did you know that 20% of marketing software company HubSpot’s customer since 2011 have been influenced in the selling process by visiting CEO Brian Halligan’s bio page? That’s just one example of the power of social CEOs.
Marketing strategist David Meerman Scott discusses what to strive for and what to avoid when turning breaking news into marketing opportunities.
Marketing strategist David Meerman Scott shares his favorite example of newsjacking in action, revealing how you can turn breaking news about your competitors into new possibilities for your business.
In this week’s Labcast, marketing strategist and bestselling author David Meerman Scott and marketing expert Jeff Ogden give us the scoop on one of marketing’s fastest growing trends: newsjacking.