Sales
The 5 Most Dangerous Channel Traps to Avoid

Matrix Partners General Partner David Skok shares the five biggest pitfalls that plague channel sales and marketing programs — and how startups can actively avoid them.

by David Skok
Product
SaaS Sales and Marketing Metrics and Conversion Benchmarks

Without a yard stick, measuring the effectiveness of your sales process and marketing channels can be a major challenge. Matrix Partners’ David Skok outlines a simple process for monitoring — and optimizing — your performance.

by David Skok
Sales
Are You Using the Right SaaS Customer Acquisition Model?

Few things are as critical to the sustainable success of a SaaS startup as developing the right sales strategy. Matrix Partners’ David Skok breaks down four common SaaS customer acquisition models to help you determine the actual costs and requirements of each.

by David Skok
Sales
4 SaaS Customer Acquisition Best Practices

Your product is ready for prime time — but is your sales model scalable and sound? Matrix Partners’ David Skok shares four SaaS customer acquisition best practices to ensure your approach isn’t actually a disservice to your bottom line.

by David Skok
Finance & Operations
David Skok on the Keys to a Balanced, Profitable SaaS Sales Model

Does your software as a service company have a truly viable go-to-market sales model? Discover two important metrics that can help you determine your profitability.

by David Skok