Matrix Partners General Partner David Skok shares the five biggest pitfalls that plague channel sales and marketing programs — and how startups can actively avoid them.
Without a yard stick, measuring the effectiveness of your sales process and marketing channels can be a major challenge. Matrix Partners’ David Skok outlines a simple process for monitoring — and optimizing — your performance.
Few things are as critical to the sustainable success of a SaaS startup as developing the right sales strategy. Matrix Partners’ David Skok breaks down four common SaaS customer acquisition models to help you determine the actual costs and requirements of each.
Your product is ready for prime time — but is your sales model scalable and sound? Matrix Partners’ David Skok shares four SaaS customer acquisition best practices to ensure your approach isn’t actually a disservice to your bottom line.
Does your software as a service company have a truly viable go-to-market sales model? Discover two important metrics that can help you determine your profitability.