Without a yard stick, measuring the effectiveness of your sales process and marketing channels can be a major challenge. Matrix Partners’ David Skok outlines a simple process for monitoring — and optimizing — your performance.
Few things are as critical to the sustainable success of a SaaS startup as developing the right sales strategy. Matrix Partners’ David Skok breaks down four common SaaS customer acquisition models to help you determine the actual costs and requirements of each.
Does your software as a service company have a truly viable go-to-market sales model? Discover two important metrics that can help you determine your profitability.