Product
Take a Peek into a Product Design Sprint at Google Ventures

Most VC firms don’t offer hands-on design advice. So naturally, Google Ventures does. Tag along for the ride as CircleUp undergoes a product design sprint with Google.

by jminton
Customer Success
Watch
Want Better Customers? Try Making Things Difficult

It might go against every entrepreneurial bone in your body, but trying the “high hurdle” customer development experiment can yield powerful results.

by jminton
Sales
Why a Strong Base of Reference Customers is Essential to Your Future Sales

Think of reference customers as the true foundation of your sales team — without them, the entire structure is likely to be creaky.

by jminton
Marketing
Customer Optimization: The Only Metric You Need to Be Tracking

Need to know whether or not your efforts are having their desired impact? Then you need to be focusing in on your customer optimization.

by jminton
Marketing
Google Not Provided Got You Down? Well, It’s Time to Take Power Into Your Own Hands

If you’re sitting around looking at increasing Google Not Provided pages, the worst thing you can do is simply hold out hope that things will eventually work out.

by jminton
Marketing
The Be-All, End-All Guide to Building Online Communities

Are you lost at sea when it comes to building online communities? Let this brand new eBook be your beacon in the night.

by jminton
HR & Leadership
New CEO? Follow These 5 Rules to Set Yourself on a Successful Path

So you’re a new CEO, huh? Congrats. But don’t bask in it for too long. You’re about to realize the pressure is on. Now learn how to deal with it.

by jminton
HR & Leadership
Entrepreneur Success Stories: The Benefits of Teaming Up

There’s more than one way to skin a cat, and these entrepreneur success stories prove that a single vision isn’t the sole way to shine.

by jminton
HR & Leadership
The Startup Growth Rate You Should Be Aiming For

Not sure if your growth rate is where it should be? Institutional Venture Partners crunched the numbers to determine the ideal startup growth rate.

by jminton