Finance & Operations
Using Data to Improve Products in a GDPR World

Some software companies are leveraging GDPR to identify and address organizations that are pirating their applications, overusing licenses or otherwise infringing on their intellectual property. Learn how they do this with the new data laws here.

by Keith Fenech
Product
Leveraging Data for More Impactful, Relevant Feature Development
As a product strategy leader for a screen capture and video editing software business sees it, creating viable features for...
by Keith Fenech
Marketing
How to Get Customers to Lend Their Ears Without Using Their Personal Data
In more evidence of the importance of personalization in marketing strategies, Caesars Entertainment recently announced it would use Salesforce.com technology...
by Keith Fenech
Product
Best Practices for Increasing Trial Conversions
You walk into the coffee shop right near your office – the one you’ve been coming to for years. As...
by Keith Fenech
Product
Is Your Data Deluding You? Driving Real Results with Relevant Metrics
In his 2014 remarks delivered to the graduating class at the USC Marshall School of Business, Elon Musk distilled decades...
by Keith Fenech