“Customer success” — it’s a term that has been getting a lot of attention in SaaS circles lately, but what does it really mean? SaaS veteran Lincoln Murphy searches for the answer behind the buzz, and explains why it’s about more than just service or support.
You know exactly who should be using your product. But is it clear to your ideal prospects that you’re speaking directly to them? Customer acquisition strategist Lincoln Murphy shares three steps to sharpen your messaging.
Promising more from your SaaS solution than it can deliver is a surefire way to ramp up your churn rate and affirm Don Draper’s observation that the day you sign a client is the day you start losing them.
In the ongoing battle against churn, you may be your own worst enemy. SaaS consultant Lincoln Murphy explains why understanding your customers’ needs is key to keeping them engaged, boosting their satisfaction, and reducing your churn.
Finding customer retention rate dropping below the charts? Start combatting high churn rates with better customer engagement.
SaaS customer acquisition and success strategist Lincoln Murphy explains why answering this one simple but powerful question is the key to rapid and sustainable growth.