Myk Pono
Marketing & Product Growth Leader
Product
7 Reasons Why Companies Fail with Freemium (And How to Actually Succeed)
Editor’s Note: The full version of this article – Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS...
by Myk Pono
Customer Success
Understanding Customer Experience in SaaS
Editor's Note: This article first appeared on Medium here. Defining Customer Touchpoints, Interactions and Engagement It seems every company these days...
by Myk Pono
Marketing
Is Your Messaging Effective? A Simple Framework to Help You Evaluate Your Strategic Messaging.
Editor’s Note: The following is an excerpt from an article originally published to Medium on the essentials of strategic communication....
by Myk Pono
Marketing
Strategic Communication: Product/Market Fit Cannot Exist Without Message/Customer Fit
Editor’s Note: The following is an excerpt from an article originally published to Medium on the essentials of strategic communication. It...
by Myk Pono
Marketing
Guide: How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
Editor's Note: This post originally appeared on Medium. The below is an excerpt. You can read the article in its entirety...
by Myk Pono
Marketing
How To Track Customer Acquisition: Customer Lifecycle, Sales Funnel & Content Strategy
Editor's Note: This article was originally published by Myk Pono on The Startup, a Medium publication. The below is an excerpt...
by Myk Pono