Sales
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Sales Lead Qualification: Sales Manager Tips for Reducing Cherry Picking

It’s a sales manager’s job to make sure his or her sales lead qualification team keeps cherry picking to a minimum.

by OpenView
Startup Strategy
Why You Likely Aren't Ready to Launch a Lead Gen Team

For most companies at the expansion stage, building and managing a successful lead gen team requires guidance and a large amount of critical prep work.

by OpenView
Sales
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The Keys to Setting Up a CRM for Your Lead Qualification Team
Without a fully built-out CRM, lead qualification can be a nightmare, not to mention completely unproductive. As OpenView Venture Partners...
by OpenView
Sales
7 Staples of an Effective Lead Qualification Asset Package

A high-quality lead qualification asset package is crucial to sales productivity. Here are seven key components you’ll need to build your own.

by OpenView
At OpenView
Lessons Learned and Insights from OpenView's Leaders: A Lead Qual Blogging Reflection

What do you get when you let a lead qual expert blog a few times a week for three years? A treasure-trove of great advice and tips on lead qualification. Here are some of the best.

by OpenView
Startup Strategy
Does your Team REALLY Exhaust Sales Leads Before Moving on to New Verticals?

Do we ever really “exhaust” leads? Here’s how you and your sales reps can track and act on existing leads in your database when it you feel they’ve been exhausted. A little analysis can go a long way.

by OpenView
Startup Strategy
Launching a Lead Qualification Team: Who Has the Capacity to Manage It?
You've decided to launch a lead qualification initiative at your expansion stage technology company. Everyone agrees it's top priority. Your...
by OpenView
Startup Strategy
Outbound Prospecting Showcase: Aaron Kerzner of Zmags
Devon McDonald: Hey Aaron, how long have you been with Zmags now? Aaron Kerzner: It'll be two years at the...
by OpenView