Sales
Checklist for Business Development Representatives
Welcome to the world of outbound prospecting! Whether you’re a first-time outbound prospector, or you have been in a role...
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Marketing
Sales and Marketing Miscommunication: Butting Heads Over Quality Leads

Too often, sales and marketing butt heads over leads. In this report, learn how you can develop a standard definition of quality leads to get your sales process back on track.

by OpenView
Marketing
Are You Really Publishing Thought Leadership Content?
So, you have a corporate blog. When you’re not swamped with fourth quarter financials or your business’s next big initiative,...
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Marketing
Understanding Your Keywords

In order for your blog to be successful, you must use the target keywords that your blogging administrator has assigned to your blogging team in EVERY post — at least 3 targeted keywords, multiple times.

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Startup Strategy
How much revenue are you missing out on?
The sales team at your expansion stage business is cranking. Your reps are making 300+ calls a week -- they...
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HR & Leadership
Expensive Taste: Sales Slacker or Sales Superstar?
Close your eyes and picture a salesperson. They’re wearing an obscenely expensive suit, a Rolex, and -- as they go...
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Sales
What Should the Outbound Manager Share with the CEO?
Sample Weekly and Quarterly Report to the CEO and Executive Team Your executive team needs to be made aware of...
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Marketing
Blogging for Your Target Audience Personas
This is a part of a series that was created to help you get the practice of corporate blogging built...
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HR & Leadership
Poll: Referral Programs - do they work for B2B Technology companies?
Referral programs -- I am starting to see them more and more, and I am really intrigued by the concept...
by OpenView