Tien-Anh Nguyen
Chief Business Officer at UserTesting
Market Research
Customer Segmentation: Setting Up Your Project

In this section of our guide to customer segmentation we’ll cover everything you need to accomplish Step 1: Setting Up Your Customer Segmentation Project Effectively.

by Tien-Anh Nguyen
Startup Strategy
Sales Compensation for the Expansion Stage: Rewarding and Retaining Early Sales Leaders
Keeping your early sales champions motivated while implementing a longer term sales compensation strategy. I took a few weeks' off...
by Tien-Anh Nguyen
Marketing
Email Marketing Tactics: Do Your Messages Measure Up?

Exploring the evolution of email marketing tactics, here are three best practices that marketers can implement to stand out in increasingly discerning inboxes.

by Tien-Anh Nguyen
Marketing
B2B Marketing Tactics: Ensuring Your E-mail Messages Measure Up
Among the many B2B marketing tactics that companies have at their disposal, e-mail is one of the most useful. Valued...
by Tien-Anh Nguyen
Startup Strategy
Sales Compensation Strategy: Growth Booster or Cost Control?

In fast growing companies, sales managers have to adjust their sales compensation strategies so as to boost growth without losing control of costs.

by Tien-Anh Nguyen
Startup Strategy
Sales Incentives Strategy: Elephant Hunting or Bread and Butter Deals?

Young enterprise technology companies struggle with selling to big and small accounts at the same time. Refining sales compensation and sales incentives will help this tremendously.

by Tien-Anh Nguyen
Startup Strategy
Sales Force Compensation: Challenges of Growth

Sales compensation models at expansion-stage companies face three distinct challenges that can adversely affect its short term revenue and long term growth.

by Tien-Anh Nguyen
Market Research
Revenue Retention Analysis: How to Measure SaaS ROI

You’re constantly looking for opportunities to improve your business, but without proper revenue retention analysis it can be difficult to determine what’s working and what’s not.

by Tien-Anh Nguyen
Startup Strategy
Scale and Fail: 5 Reasons Companies Nosedive After Raising Venture Capital

Raising venture capital can help you grow your company. But building a great, big business has far more to do with execution and vision.

by Tien-Anh Nguyen