The hype around Internet darlings might give the impression that startup marketing is a necessity. Yet, sometimes less exposure is better marketing.
In the second post of a two-part series, Tien Anh Nguyen looks at how companies can operationalize their segmentation strategies at the business unit level.
The best sales expansion strategies hinge on segmentation. OpenView’s Tien Anh Nguyen describes the company-wide initiatives every expansion-stage company should take.
In Ben Horowitz's influential article on Peacetime CEO/Wartime CEO, he quoted a very memorable line from Andy Grove, the legendary...
How can fleet-footed upstarts challenge flat-footed incumbents who have grown rich in the increasingly competitive marketing environment?
What are Industry Interviews? Industry Interviews are informational interviews conducted with participants in a market that the company is selling...
Why hire a market data analyst? Recently, I fielded several requests from our portfolio companies in looking for potential support...
How to find cool marketing channels and tactics that competitors and related vendors are using? In a comprehensive analysis of...
Commonly overlooked but invaluable sources of customer data Good market research is essential to developing and executing great marketing strategies....