3 Ways to Turn Buyers into Fully Satisfied Users

Peter Cohen

August 19, 2013

Closed the deal? Great! But if your customers aren’t using your software, that subscription will get cancelled before you know it, so learn how to turn buyers into users.

Because your product works as a renewable resource for your customers, the job isn’t finished once they’ve put pen to paper on a deal. According to SaaS marketing strategist Peter Cohen, if you can’t turn buyers into users, you might as well not have made the initial sale in the first place.

So how do you go about ensuring your buyers actually use your product? It starts with lending them a hand as soon as they’ve signed up. Watch the video as Cohen walks you through three crucial touch points that could make all the difference.

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Photo by: Patty

Managing Partner

<strong>Peter Cohen</strong> is the Managing Partner of <a href="http://www.saasmarketingstrategy.com/">SaaS Marketing Strategy Advisors</a>, an advisory services firm that helps SaaS companies acquire enterprise customers, and author of the <a href="http://saasmarketingstrategy.blogspot.com/">Practical Advice on SaaS Marketing</a> blog.