“More leads, more leads, more leads.” When I ask marketing and sales people at technology companies about their top 3...
by Peter Cohen
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Closed the deal? Great! But if your customers aren’t using your software, that subscription will get cancelled before you know it, so learn how to turn buyers into users.
by Peter Cohen
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If packing up your educational materials and swag feels more like a chore than an opportunity, try some of these strategies to rejuvenate your trade show marketing.
by Peter Cohen
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SaaS marketing strategist Peter Cohen explains that a truly great product free trial experience takes into account what happens before and after the trial, itself.
by Peter Cohen
Want customers to fall in love with your product during your the free trial? SaaS marketing strategist Peter Cohen encourages you to consider the full picture and follow these four steps.
by Peter Cohen
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It’s not necessarily free trial or bust. There is more than one way to prove the effectiveness of your product....
by Peter Cohen
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What’s the magic number? Uncover what the length of your product free trial should be. [video-embed] When it comes to...
by Peter Cohen