Marketing
Why Prospects Get Stuck in the Pipeline and How to Get Them Unstuck
“More leads, more leads, more leads.” When I ask marketing and sales people at technology companies about their top 3...
by Peter Cohen
Scrum
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3 Ways to Turn Buyers into Fully Satisfied Users

Closed the deal? Great! But if your customers aren’t using your software, that subscription will get cancelled before you know it, so learn how to turn buyers into users.

by Peter Cohen
Marketing
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Keys to Making Trade Shows Actually Useful for Marketing

If packing up your educational materials and swag feels more like a chore than an opportunity, try some of these strategies to rejuvenate your trade show marketing.

by Peter Cohen
Product
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What Needs to Happen Before and After a Product Free Trial?

SaaS marketing strategist Peter Cohen explains that a truly great product free trial experience takes into account what happens before and after the trial, itself.

by Peter Cohen
Product
4 Steps to Launching a Successful Free Trial

Want customers to fall in love with your product during your the free trial? SaaS marketing strategist Peter Cohen encourages you to consider the full picture and follow these four steps.

by Peter Cohen
Product
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SaaS Marketing: Product Demo or Free Trial?
It’s not necessarily free trial or bust. There is more than one way to prove the effectiveness of your product....
by Peter Cohen
Product
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How Long Should Your Product Free Trial Last?
What’s the magic number? Uncover what the length of your product free trial should be. [video-embed] When it comes to...
by Peter Cohen
Product
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Getting Customers to Actually Use Your Free Trials

Three keys to breaking down the barriers to entry on your free trials.

by Peter Cohen