Product

Getting Customers to Actually Use Your Free Trials

Peter Cohen

January 16, 2013

Three keys to breaking down the barriers to entry on your free trials.


You’ve gone ahead and made free trials available for your SaaS, so conversions should be rolling in any second, right? Not so fast. Just because you’re making your product available doesn’t ensure anyone is going to take the time to actually try it out. So how do you increase the probability that they will?
People are busy. People are forgetful. People don’t like barriers to entry. Because of all these things (and more) you need to make your free trial as easy and painless as possible. In this video Peter Cohen, of SaaS Marketing Strategy Advisors, breaks down three tips to make your free trials as enticing, easy, and efficient as possible so more of those free trials turn into conversions.

We want to hear from you! What is the best way you’ve found to get customers to use a free trial?

Managing Partner

<strong>Peter Cohen</strong> is the Managing Partner of <a href="http://www.saasmarketingstrategy.com/">SaaS Marketing Strategy Advisors</a>, an advisory services firm that helps SaaS companies acquire enterprise customers, and author of the <a href="http://saasmarketingstrategy.blogspot.com/">Practical Advice on SaaS Marketing</a> blog.