Product

What Needs to Happen Before and After a Product Free Trial?

Peter Cohen

February 27, 2013

If you are planning on using a free product free trial to turn leads into customers, you’ve got to not only provide a great experience during the trial itself, but also ensure that the pre and post trial processes are razor sharp. Peter Cohen of SaaS Marketing Strategy Advisors explains why it’s important to perfect the process from start to finish.
In the video Peter says it starts with making sure you are properly set up. If you’re not visible or providing a compelling story about your product, no one will get to the product free trial at all. And once users have completed their trial you want to make sure the onboarding process is as smooth as possible for your new customers.
Photo by: Paduraria Alexandru

Managing Partner

<strong>Peter Cohen</strong> is the Managing Partner of <a href="http://www.saasmarketingstrategy.com/">SaaS Marketing Strategy Advisors</a>, an advisory services firm that helps SaaS companies acquire enterprise customers, and author of the <a href="http://saasmarketingstrategy.blogspot.com/">Practical Advice on SaaS Marketing</a> blog.