3 Mistakes that Result in Lead Generation Failure

Think your lead generation efforts could use some help? You’re not alone.

At companies everywhere, lead generation doesn’t always go as smoothly as intended. The blame for this can often be attributed to misguided practices. In this short video, self-described web marketing outlaw Craig Dewe says that failures often happen because of an inability to demonstrate value to prospects.

Of course, there are other factors that contribute to lead generation failures. And when this does happen, businesses ultimately lose money. For more lead generation mistakes, watch the video above featuring Dewe.