3 Quick Ways to Lose a Potential Customer

Generally, when a potential customer visits your website, they do so in the hopes of understanding what you do and how your business might benefit theirs. As such, consider the following three practices when looking to drive these potential customers away :

1. Put as much grammatically questionable and illogically incomprehensible text on your website as possible. Make ample use of alphabet soups and designs with difficult to read colors. This way, prospects will be forced to download your white papers and watch your tutorial videos.
2. After completing the above, do not let potential customers view case studies or any other material meant to promote your brand without first giving you their phone number, email address, and first born child. After all, it’s not as if the purpose of these materials is to engage said potential customers and hook their interest. Without the ability to glean any specific information from your website at large they will be ultra motivated to give you any information you desire on the off chance that your case studies and white papers will be more informative than the rest of your site.
3. Take as long as you need to get to the point in your product/service introduction videos. It’s not as if television commercials are 30 seconds long for any particular reason. Also, feel free to sound as bored as you would like while narrating the video. Please remember that sound effects, visual effects, and attractive actors trump any actual content or substance you might be tempted to put into the video.