A Brand is More than a Flashy Logo

What is a Brand?

In this episode of Good Morning Marketers, the panel dissects what a brand is at its core. To begin, the intricacies of a brand are outlined. A brand, the panel says, is not any singular item. It is not a logo or a catch phrase; it’s all of the pieces to the puzzle combined.

To the public, a brand is what your company stands for and represents. It involves perception, packaging and advertising. All of these items are reflective of a brand. Investing in brand development allows for a cohesive message to the public that will ultimately result in a positive image of the company.

Customers will rally around a company that has an attractive brand, and loyalty is invaluable. To improve your brand, first gain insight on it. Then, fashion a plan that you can work on implementing.

Contributing Author

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