A Brand is More than a Flashy Logo
What is a Brand?
In this episode of Good Morning Marketers, the panel dissects what a brand is at its core. To begin, the intricacies of a brand are outlined. A brand, the panel says, is not any singular item. It is not a logo or a catch phrase; it’s all of the pieces to the puzzle combined.
To the public, a brand is what your company stands for and represents. It involves perception, packaging and advertising. All of these items are reflective of a brand. Investing in brand development allows for a cohesive message to the public that will ultimately result in a positive image of the company.
Customers will rally around a company that has an attractive brand, and loyalty is invaluable. To improve your brand, first gain insight on it. Then, fashion a plan that you can work on implementing.
UserIQ surveyed 400+ SaaS leaders and found that one of the greatest opportunities for companies today is a stronger alignment between their customer success and product management teams. Learn why here.
As healthy companies continue to grow it becomes harder to do so at the same rate through new logo acquisition. Companies spend an inordinate amount of effort on labor-intensive adoption and reactive, renewal processes with little or no regard to creating a disciplined expansion strategy. It’s time to change your strategy. It’s time for Customer Success 2.0.
Catch up on the latest Summer Slump Series: Customer Success edition. We compiled the top CS content to help you get ahead and make you and your team as successful as possible.