A Comprehensive Look at Social Selling for Companies

Social sales can open a company up to an unlimited supply of customers.

But creating an effective social sales plan requires a company to completely adopt the approach. HubSpot is a company built upon the idea of social sales, sometimes referred to as Sales 2.0. The idea of letting your customers come to you is one that’s not unfamiliar to HubSpot. Mark Roberge, VP of sales at HubSpot, joins a panel with fellow colleague Andrew Quinn and the founder of SalesCrunch Sean Black.

Forward-thinking sales processes are built upon the potential of social selling, as the panel explains. For more on the importance of social selling and how to build a social sales machine, watch the video featuring Roberge, Quinn and Black.