A Keynote Speech from Chris Baggott

Marketers tend to inexplicably follow counterintuitive processes at times.

Occasionally, they invest their time and money in marketing areas that they’ve already covered, causing redundancies. When you’re looking to get new leads, you don’t want any overlap with previous leads that you’ve already discovered. Marketers pour in billions of dollars, according to the star of this video, Chris Baggott, into finding buyers that they’ve already discovered.

To better explain this, Baggot explained the fat head versus long tail concept, that states that marketers are at war with the competition for either a large portion of  a popular market or a niche market. So, which is better? Do you have more of a competitive advantage going for the largest slice of the pie or the multiple slices of smaller pieces? That depends on how much of each you’re getting.

As you implement your marketing strategy, you should make note of which circles you’re operating in. Watch the entire video from Chris Baggott for more information on this topic.