A Multi-Part Lecture on Marketing in a New Age

Marketing is always evolving.

Concepts that were once staples of any marketing diet are now  not nearly as effective. Tim Martin, during an internet marketing presentation to Deakin University MBA students, covered the changes that have been developing in the industry.

In this three-part lecture, Martin covers how content has essentially changed the game. And as he explains, content isn’t limited to any single medium. From videos to microblogging, there’s a usage for every type of content around. Of course, SEO is also a topic touched upon. Martin says that, without an SEO strategy, your marketing “might as well not exist.”

For more of Martin’s thoughts on the changing state of marketing, watch the full video.