Customer Success

A Music Video Parody about Outbound Marketing

December 1, 2010

Have you grown weary of banging your head against the desk as an outbound prospector?

So did HubSpot. The company has created some groundbreaking software to help institute the inbound marketing methodology at companies. In this video, a HubSpot staffer, Rebecca Corliss, playfully records a spoof music video. In it, she complains about the trials and tribulations of an outbound marketer. Coincidentally, this is the exact issue the company she’s employed by works to resolve on an everyday basis.

HubSpot’s company strategy is focused on inbound marketing and bringing customers to the employee. This lead generation system allows marketers, as explained in the video, more time to focus on other aspects of their jobs like managing a social media campaign and content-building.

While the shenanigans going on in the video contain a certain amount of entertainment value, they’re not without their subtle insights. Watch the entire video from HubSpot for more information on this topic.