A portfolio company capitalizing on the Social Media-obsessed market

One of OpenView’s portfolio companies, Reality Digital, will be releasing some pretty amazing campaigns in the upcoming week. Stay tuned to my blog, and I will be releasing the links to these campaigns as they roll out – they are top secret for now! Reality Digital is an expansion stage company that received Series B venture capital funding from OpenView in 2008. Having dedicated a great deal of sales and marketing support to Reality Digital in 2009, I am very excited to see so many major brands signing on to become customers.

If you haven’t heard of social media, then I am pretty sure that you have been living under a rock for the last year. Reality Digital is capitalizing on this social media craze by targeting large brands that are looking to launch interactive contests and/or campaigns. Their offering is a white label social media SaaS that has advanced UGC (user generated content) functionalities and rich media (such as HD video) capabilities.

Up until a year ago, most businesses who were engaging in social media were hosting communities or contests on their main website. Now? Not a chance. Facebook and Youtube are the new hubs for major brands’ campaigns. The idea: engage with your consumers in a community that they are familiar with…. Don’t make them have to come to your company’s site. It just wont work.

If you are an expansion stage business that doesn’t have the budget of a large enterprise, my colleague, Amanda Maksymiw, offers some great suggestions on how to engage with your consumers through social media without spending the big bucks. Check out her blog for ideas!

Devon McDonald
Devon McDonald

Devon McDonald is a Partner at OpenView, where she sits on the firm’s investment committee and oversees OpenView’s Growth team, a group of Research, Sales and Marketing Strategists responsible for helping its portfolio companies acquire more customers and scale at an accelerated rate.
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