How to Achieve Award-Winning Levels of Customer Satisfaction

What does it say when a company ignores the experience it creates for its customers?

When you go to Starbucks, they know your name and your order. They may even know specifics about your order, if you’re a frequent customer. There is a level of precision involved. But what happens when you enter a bank to use an ATM, for example? You are asked which language you want to perform your transaction in. For companies looking to improve their customer satisfaction, these are the types of details that need to be addressed, says Gary Tucker of J.D. Power and Associates.

It’s likely that most experience issues can be fixed with the technological capabilities available today. Yet, problems still remain. In fact, some industries are well-known for poor customer experiences.

For more information on how to achieve award-winning levels of customer satisfaction, watch this video featuring Gary Tucker.