Product-Led Growth

HubSpot’s Chris Miller on Using Advanced Segmentation to Serve a Large and Diverse Audience [Podcast]

Meg Johnson

September 30, 2020

Chris Miller stopped by the OV BUILD Podcast to talk about being a key growth leader at HubSpot for over four years, and how he’s been instrumental in driving the company’s adoption of product led growth.

In this episode, Chris and host Blake Bartlett discuss:

  • The differences between growth marketing and growth product
  • How to use the 3 D’s (discoverability, desirability, do-ability) to solve growth problems
  • How HubSpot uses advanced segmentation to serve a large and heterogeneous pool of prospects

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Meg Johnson
Meg Johnson
Senior Manager of Creative Strategy
OpenView

As OpenView's Senior Manager of Creative Strategy Meg leads brand development for the firm. Obsessed with software, user experience and design thinking, she works to understand and scale OpenView's brand awareness through thought leadership content programs including: OpenView's podcast 'BUILD with Blake Bartlett' along with the video series 'PLG123' and 'Weekly Walks with Casey Renner'.
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