HubSpot’s Chris Miller on Using Advanced Segmentation to Serve a Large and Diverse Audience [Podcast]
Chris Miller stopped by the OV BUILD Podcast to talk about being a key growth leader at HubSpot for over four years, and how he’s been instrumental in driving the company’s adoption of product led growth.
In this episode, Chris and host Blake Bartlett discuss:
- The differences between growth marketing and growth product
- How to use the 3 D’s (discoverability, desirability, do-ability) to solve growth problems
- How HubSpot uses advanced segmentation to serve a large and heterogeneous pool of prospects
Listen to the episode
Listen to more episodes of the OV BUILD Podcast
Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.
Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.