Product Led Growth

HubSpot’s Chris Miller on Using Advanced Segmentation to Serve a Large and Diverse Audience [Podcast]

Meg Johnson

September 30, 2020

Chris Miller stopped by the OV BUILD Podcast to talk about being a key growth leader at HubSpot for over four years, and how he’s been instrumental in driving the company’s adoption of product led growth.

In this episode, Chris and host Blake Bartlett discuss:

  • The differences between growth marketing and growth product
  • How to use the 3 D’s (discoverability, desirability, do-ability) to solve growth problems
  • How HubSpot uses advanced segmentation to serve a large and heterogeneous pool of prospects

Listen to the episode

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Meg Johnson
Meg Johnson
Multimedia Marketer
OpenView

Meg leads video content, social media strategy and visual design on OpenView’s marketing team. Before joining OpenView, Meg graduated with a Bachelor’s of Fine Arts degree and launched her first iOS app Plant Pal before finding her first SaaS role at Privy. At Privy, Meg led video content production, social media marketing and overall brand development helping make Privy become one of the fastest growing companies in America.
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