HubSpot’s Chris Miller on Using Advanced Segmentation to Serve a Large and Diverse Audience [Podcast]

Chris Miller stopped by the OV BUILD Podcast to talk about being a key growth leader at HubSpot for over four years, and how he’s been instrumental in driving the company’s adoption of product led growth.

In this episode, Chris and host Blake Bartlett discuss:

  • The differences between growth marketing and growth product
  • How to use the 3 D’s (discoverability, desirability, do-ability) to solve growth problems
  • How HubSpot uses advanced segmentation to serve a large and heterogeneous pool of prospects

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Meg Johnson
Meg Johnson
Multimedia Marketer
OpenView

Meg leads creative strategy on OpenView's marketing team. As head producer of the BUILD podcast and all other OV multimedia programs, she works with individuals at the firm to harness their passion into content that helps them build a genuine connection to their audience and grow their personal brand authentically and sustainably. Prior to OV, Meg led brand development and creative strategy at Privy helping them become one of the fastest growing companies in America according to Inc Magazine in 2019. Privy was then valued at $2.2 billion before getting acquired by Attentive in 2021.
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