All About Social Media with Chris Brogan

Social media offers a unique opportunity to build relationships for companies.

There are a number of ways to take advantage of this, and they differ depending on the variables involved. Within a company, there are tools and options when it comes to employing a social media campaign.

Public relations and marketing departments need to collaborate more than ever before to achieve social media success. They both need different facets of their expertise to best utilize the medium. Going forward, according to Chris Brogan, sharing is going to become an imperative. And most social media tools are incorporating this into their operation in anticipation of the change.

How can you take advantage of all of the new media being created on a daily basis? And where is the value therein for your business? These are questions that all companies looking to establish themselves in social media will need to answer.