Customer Success

What is Your Customer Service Mission Statement?

Brendan Cournoyer

July 6, 2011

A customer service mission statement is intended to convey your customer support goals and aspirations to your customer base.

Bill Price of Driva Solutions describes it as an informal contract of sorts, made between you and your customers. After you form this statement, you’ll need to refine it. In the beginning, you won’t have a good sense of how your mission statement holds up under direst.

Over time, however, a hardened mission statement will take shape, says Price, and your customer service will be all the better for it. For more information on the value of a customer service mission statement, watch the full video from OpenView Labs.

More from Bill Price: Top Three Skills of Great Customer Service Leaders

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.