What is Your Customer Service Mission Statement?

A customer service mission statement is intended to convey your customer support goals and aspirations to your customer base.

Bill Price of Driva Solutions describes it as an informal contract of sorts, made between you and your customers. After you form this statement, you’ll need to refine it. In the beginning, you won’t have a good sense of how your mission statement holds up under direst.

Over time, however, a hardened mission statement will take shape, says Price, and your customer service will be all the better for it. For more information on the value of a customer service mission statement, watch the full video from OpenView Labs.

More from Bill Price: Top Three Skills of Great Customer Service Leaders

Brendan Cournoyer
Brendan Cournoyer
Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at Brainshark where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.
You might also like ...
Customer Success
5 Stats That Prove Customer Service Enablement Should Be the Next Sales Enablement

The customer service agents on your team—whether you’ve got one or 1,000—are the frontline of your business. They impact your bottom line, attrition, NPS and more, and it’s time we enabled them to be exceptional in their customer interactions and careers.

by Olivia Schwan
Customer Success
Let's Stop Calling Churn a Customer Success Problem

Making customers succeed is a business-wide responsibility that requires contributions from each function.

by Kyle Poyar
Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne