All You Need is One Statistic to Attract Readers
With quality content typically commanding a premium, companies are often tasked with separating themselves from the competition through writing.
A gimmick may provide a short-term solution, but over the long-term, you’ll need a repeatable plan that makes your content and writing valuable. One such way to accomplish this is to utilize eye-catching statistics.
Giving the reader valuable information should be a prime goal of any content marketing strategy. By including statistics, you can have this desired result while making your reader more inclined to return to your website.
By having intriguing statistics in your writing, your value in the readers’ eyes increases exponentially. For more information on this topic, watch the video from OpenView Labs featuring Tom Johansmeyer.
With only lagging metrics in their toolset, customer success leaders can’t really drive strategy at the executive level. Here’s Chris Hicken, former president at UserTesting, on how to change that.