Customer Success

The Explanation Behind Freebies for Newsletters

November 21, 2010

A company website, for all that’s likely been invested into it, can only offer so much to visitors.

For this reason, you may need to call in the big guns. You need to offer freebies. But first, a rhetorical question: Who doesn’t like free stuff? With such an obvious answer, you think more people would incorporate freebies into their marketing strategy. But nay; such a simple tool with untold potential. Yet your business growth strategies beckon. As this summary is being written, Black Friday has come and recently gone. And that is the Holy Grail of marketing tools.

The freebie is very similar to the doorbuster in brick-and-mortar stores, in the sense that it comes in a limited supply yet people will stop at nothing to get one. Why? Just because it costs less than it usually would. It’s an opportunity to get a “steal.”

But in the real world, nothing is free. And the same should go for your freebies. Depending on what you’re asking for in exchange for your freebie, your trade can become a lucrative lead generation system. Watch this video from 45n5 for more information on this topic.